E-Cigarette Advertisement Exposure Among Youth

e-cigarette

 

Recent data has been released indicating that almost 70% of US middle and high school students see e-cigarette advertisements from at least one source, including retail store advertisements, internet, television and movies, and newspaper and magazines.

E-cigarette advertising expenditures have increased dramatically in the United States in recent years, from approximately $6.4 million in 2011 to $115 million in 2014. With the increase in e-cigarette advertisement expenditures, we have also seen an increase in youth e-cigarette use.

Source: 1.usa.gov/1mL31DH

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